Abstract:

"An ornately decorated elephant leads a parade through an Indian village. A religious holiday? No, a promotion campaign for soap. Consumer society is coming, and India's growing population is looking westward, demanding the same goods and a similar living standard. And why shouldn't they? But what are the broadest consequences of Western-style consumerism taking hold in large developing countries." In two parts: Part 1 - 21 min.; Part 2 - 30 min.